Traffic Android Blog

I’ve had a few people buy copies of Traffic Android with the notion that it was simply a click-and-cover-your-eyes way to build traffic. It is not. You must understand the purpose of social bookmarking with respect to your traffic before you initiate a new campaign.

No matter what product you buy or what strategies you implement in order to build traffic to your website, it is absolutely critical that you don’t do so blindly. There is no quick magic bullet to building your traffic and doing so without an idea of what you are doing or why it should work can not only be ineffective, but it can be damaging to your website’s ranking.

Google employs a lot of very smart engineers and their indexing algorithms are not only hugely complex, but getting more and more intelligent as time goes on. There is a lot of money to be made by exploiting its inability to completely differentiate between human and non-human activity, but if you do so, you need to be aware that the more “obvious” your attempts to game the system, the quicker your attempts will be spotted and “dealt with” by the algorithms.

This is why Traffic Android allows you to spread your link building over a period of time. From a search engine’s perspective, if a new site appears and then a big blast of inbound links appear practically all at once and then stop, it creates somewhat of a red flag that somebody has created a new site and then quickly built some links to it to get it indexed and ranked. Human activity does not work this way. In the real world, if a new site appears and a few links appear to it, people will start to find it naturally and if the content is worthwhile, more and more links will appear over time pointing at the page or website. The difference between how human your traffic-building appears to be and how automated it appears to be, is often referred to as the “footprint” left by your campaign.

If you want to have a chance of making your activity leave as small of a footprint as possible, you need to tailor your traffic-building campaign as much as possible to appear to be the work of natural human activity. This means beyond your social bookmarking activity, you should be employing other strategies as well, such as article marketing, video distribution and anything else that is relevant within the context of your website.

So, with all of that in mind, how should social bookmarking be employed as part of the overall process? In my opinion, aside from creating naturally highly quality information that will go viral by itself, the most effective method is to build “feeder sites” that are not part of your main website. To do this, create several mini-sites that provide useful information about some micro-aspect of your main topic and make sure the site is of high enough quality that a visitor would might conceivably bookmark that site themselves. I believe that if a visitor will bookmark a page or website, then that is a good measure of a base level of quality you should aim for. In addition to mini-sites, you can also create auxiliary pages on sites such as Squidoo and Hubpages, as these will add to the overall strategy and don’t require you to provide your own hosting or resources to maintain.

Each of your mini-sites should link to your main site; not exclusively as site-wide links, but in a relevant way from within the content of your mini-sites. You can then build a social bookmarking campaign to each of these mini-sites to boost their authority to a basic level within Google’s search index, and this base level of authority will then be funnelled up to your main website. Because Google is getting better and better at detecting non-human activity, it is best to keep quick-fix traffic campaigns such as social bookmarking to your auxiliary sites such as your squidoo pages and mini-sites. If you lose one of these sites, it is of little (if any) detriment to your main site.

Social bookmarking is relatively safe though as a basic strategy to create some initial traffic and rankings to your website, as overall it is designed as a human activity at a fundamental level. It is, however, best to be sparing with it with respect to your main website. I would recommend, if you’re looking for your site to be around for a long time to come and be able to build and maintain large volumes of traffic, that any social bookmarking campaign you run directly on your main site should be distributed over a longer period of time, as this would more accurately reflect natural human activity. For my own sites, the main website would typically trickle a bookmark in every couple of days, whereas each auxiliary page or site would build several bookmark links per day.

To summarize:

1. Create your main site and use a variety of traffic building methods. Your social bookmarking to this site should be slow and randomized over a longer period of time.
2. Create several mini-sites with useful, high quality information and make sure these sites link back to your main website. These sites should build social bookmarking campaigns to every page with a backlink to your main site and the campaigns can operate over a shorter time period, although they should still be distributed over time. Don’t blast the links out all at once or you’ll lose some of the value of the campaign.
3. Repeat this process for any auxiliary pages you build such as Squidoo, YouTube videos and Hubpages sites.

Traffic Android can help you automate the bookmarking process as it is typically quite a time consuming process to engage in.